PURPOSE DRIVEN PHOTOGRAPHY

Self-made and purpose driven... I am a commercial photographer from the wild state of Florida. Once a young dad, Economics major and cubicle warrior who took a dream and turned it into a reality. I used to sit in a cubicle following journalists out there making amazing photos and wondered why it wasn't me. I roamed the streets connecting with sub-cultures while dialing in my personal approach to making great photos. Today I work with Global, National and Regional brands to create compelling images that help tell their story and reinforce their social and corporate cultures.

I like realness, grit and most of all purpose. I can shoot it all but work most on commercial advertising, branding, marketing and lifestyle projects. Personally, I love to engrain myself in the community and sub-cultures, it helps feed my soul with quality connections. Sometimes I take a few photos there.. The unpredictably and create on the fly approach needed in those environments has served me well on commercial projects. I connect strongly with the art of Street Photography as seen in my recent projects, Life Sideways and The Thin Line, which both explore transparency and mental health.  - FOTO